The Smart Ethnics E-commerce Platform was developed by Shudveta IT Solutions to help the brand establish a digital presence for its apparel business and manage sales operations efficiently. The goal was to create a complete online store — fast, secure, and fully manageable through a dedicated admin dashboard, built to handle everything from product updates to payments seamlessly.
Tech Stack Overview
Development Approach
We built the platform on Next.js for performance and SEO benefits, ensuring server-side rendering and lightning-fast page loads. Tailwind CSS gave the front end a clean, responsive design that looks elegant across all screen sizes.
A custom admin panel was developed to allow real-time control over product listings, orders, and user management. The platform supports secure online payments through Razorpay, offering customers smooth checkout experiences while keeping transactions encrypted and safe.
To ensure performance and reliability, media content was hosted and optimized via Cloudinary, while Firebase Firestore handled real-time product and order data. The system was deployed on Vercel for scalability, backed by automated build pipelines for zero-downtime updates.
Core Features Implemented
Outcome
The result was a fully functional e-commerce system that transformed Smart Ethnics' operations into a digital-first business. With complete control over inventory, secure payments, and an elegant shopping interface, the platform elevated the brand's presence and made management effortless.